Major Texas event
Viva La Vida Festival & Parade
October 24, 2026 · Austin, Texas · Travis County
Why plan around Viva La Vida Festival & Parade?
Mexic-Arte Museum's Viva La Vida Festival & Parade is Austin's longest-running Día de los Muertos celebration, bringing a downtown procession, art activities, food, artists, performances and community traditions to Congress Avenue.
Verified event details
Organizer: Mexic-Arte Museum ↗
Official-source details checked 2026-09-05. Ticket prices and lineups can change; confirm the linked official source before purchasing or traveling.
Plan the visit
Use October 24 as the confirmed 2026 date
Mexic-Arte Museum publishes the 43rd annual festival for Saturday, October 24, 2026, from noon to 6 p.m. The Grand Procession begins at noon and culminates near 4th Street and Congress Avenue.
Arrive before the procession if the parade matters most
The procession is a major part of the event and moves through downtown before the festival activities continue. Downtown street activity and parking demand make an early arrival useful.
Treat it as a free downtown cultural day
The organizer describes the festival as free and family-friendly, with art-making, traditional foods, artists, retail booths, lowriders and live performances. Use the official page for final street and parking instructions.
Keep exploring
- Explore Travis County — Build more Austin cultural stops around Viva La Vida.
- Texas events calendar — Compare other Texas cultural and seasonal events.