Major Texas event
South by Southwest (SXSW)
March 15–21, 2027 · Austin, Texas · Travis County
Why plan around South by Southwest (SXSW)?
SXSW changes the normal rhythm of central Austin, so visitors need to plan around credentials, distributed venues, transportation and unusually high demand.
Verified event details
Organizer: SXSW, LLC ↗
Verified admission options
Official-source details checked 2026-09-01. Ticket prices and lineups can change; confirm the linked official source before purchasing or traveling.
Plan the visit
Know which SXSW you are attending
Start with the badge, festival or program that matters to you, then build the day around its official schedule.
Plan for venue changes
Programming is distributed across downtown; walking time, transit and schedule gaps are part of the event experience.
Book around event demand
Lodging location and transportation strategy can matter as much as the session list when several days of programming are involved.
Keep exploring
- Explore Travis County — Connect SXSW with a broader Austin-area visit.
- Texas events calendar — See other major cultural events.